The possibility of fraudulent clicks and impressions on Google Adwords campaign is the first question that new to Adwords. That’s right.

At present there is a lot of competition in this service and are known Google malpractices of some of putting people to make false clicks or to operate automated tools, to lose money to compete.

Ad Types

In addition, ADS offers different alternatives, depending on customer needs. To do exist: AdSense for Content (shows relevant ads based on the content) and syndication (a version of ad for RSS and Atom feeds), search ( Google will display relevant ads, based on keywords used and will be based in the Pay for Clicks ), mobile content (small blocks for mobile devices and mobile spaces), domains (allowed to put ads on parked domains undeveloped) and video (video remunerates owners).

Google Adsense and Google Adwords fraudulent clicks

Infographic by Website Promoter.

Currently, Google AdSense works to eliminate possible fraud in the Pay Per Clicks by program track clicks. Google services allow us to know the detailed information and determine whether they have been the victim of invalid clicks. Thus, ADS is an online advertising tool that improves daily to offer the best service to advertisers and users.

What happens if someone accidentally clicks on your ads?

As mentioned above, Google fights against deliberate “clicks” and instantly filters out most invalid clicks. For those clicks, you are not paid.

If you are interested to know how many invalid clicks filtered Google in your campaigns, you can see them in your AdWords account in the “Dimensions” tab in the “Performance” entry adds “invalid clicks” and “Frequency invalid clicks” ( division of invalid click between total clicks) and save these settings.

If the automatic security tools Google reveal invalid clicks later, Google will automatically refund your money (usually within 24 hours). You can see it in “Billing and Payments” – “Transactions”. In “Invalid activity”, you will see all the credit returned by Google (compensation for invalid activity) with the minus sign.

What forms of “clicks” in ads there?

• “clicks” amateur = manual when competition clicks on your Google ads to increase your advertising costs or if the owner of the site clicks on ads on your own site to increase profits,
• “clicks” Professional Manual (click farms in English) – are workers under contract cost, mostly poor countries that make ad clicks that Google has so difficult to discover.
• clicks using tools for automatic clicks, robots (botnets, click-bots) or other fraudulent software – these invalid clicks are more difficult to detect because the robots log under different IP addresses (numeric identifiers computer on the network) and behave like real users.

But Google has it all under control.

What is click fraud in Adwords?

Fraudulent or invalid clicks refer to the clicks and impressions on AdWords ads that are not the result of genuine customer interest. Examples of invalid traffic are impressions and clicks by automated tools, robots, and others fraudulently, but accidental clicks are also recognized as a person double-click on your ad.

In these cases, Google does not charge the customer or impressions or invalid clicks.

How to know if an AdWords campaign has been hurt by Clicks False?

Although this type of fraudulent activity can be very harmful for customers, Google systems analyze these factors and try to isolate and filter out potential invalid clicks before they occur and appear on the account.

Indeed, Google tries to filter out these clicks before they are recorded and charged to the customer. But if they miss one of the norms, they make themselves reimbursement billing.

Incidentally, if you want to check the blocked clicks an Adwords account, you can make an invalid click and then look at the table on the platform Adwords “invalid clicks”. Of course, if you think that Google has passed one, you can send an email to do an investigation. Google will do the study and process the answer in a couple of days.

The contribution of

Due to complaints and customer complaints in February 2014, Google acquired the British company, a recognized firm dedicated to solving problems of cybersecurity and anti-fraud.

Since then Google has applied the anti-fraud on Youtube and Google Adwords ads technology. is speculated that Google could help identify much earlier in their content inappropriate behaviors video and text, as the British company has spent years developing technology to detect clicks generated by PCs infected with malware. Many times these teams are part of a botnet commanded by an attacker could generate millions sending them to make clicks.

How to protect your Google ads false/fraudulent clicks of competition?


If you check all the points mentioned in the preceding paragraph and still has reason to suspect that invalid clicks on your Google ads are not automatically detected, you have 3 options.

Option 1 – Google Support

You can contact the helpdesk Google to investigate your case. He will ask for your access server logy (Web server logs) where your web is running and other information that confirms their suspicion and who can help them detect fraudulent activity. If the suspicion is confirmed, additional research and discovered the false clicks, their automatic systems did not detect the money for all those clicks will be returned (usually 30 days).

The problem is not going to do anything extra, just repay the money by invalid clicks detected in the investigation. But you will not be sure to have revealed all fraudulent clicks and not that Google will protect your ads “before clicks” at best before future, so the price per click is rising due to the regularity of invalid clicks. After 60 days, you can request a further investigation, send all the evidence and hope that they return to again investigate.

Everything related to invalid traffic, and how to send a solicitude to investigate invalid clicks, you can find Resource Center for Quality Control Ad Traffic

Option 2: block suspicious IP addresses

Suspicious IP addresses can be locked directly into your AdWords account. How? It will analyze weblogs/web entries (access logy) server. If you do not have access to it, you should ask your webmaster or technical department. You can analyze information from these entries and manually enter the IP address on suspicious Adwords account to block (route: Campaign – Advanced Settings – Exclude IP addresses).

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