In the first three months of 2016, Apple sold 51 million iPhones, 16 percent less compared to the 61 million sold in the first three months of last year. It is the first time that Apple experienced a drop in sales of this type, especially as regards their smatrphones. Given that phone sales account for two thirds of the business of Cupertino, these numbers become especially worrisome for Tim Cook and his team. But it was not only the iPhone, sales of the iPad have fallen 18 percent and computers Mac 9 percent.
The reason? Users do not renew their iPhones as regularly as they were used to and some customers have expressed their dissatisfaction with the big screens of the iPhone 6. why Apple introduced the iPhone in March, the screen is much smaller than its predecessor .
And that’s not all: On Wall Street , Apple shares have fallen more than 5 percent and falls in sales were recorded worldwide. The largest it has been in China , where there has been a decrease of 26 percent. Apple’s revenue fall
“Our team has worked with great effectiveness facing an adverse macroeconomic situation , ” said Tim Cook , Apple ‘s CEO. “We are very pleased with the continued strong growth in service revenues, thanks to the enormous strength of Apple and our growing installed base of more than one billion active devices ecosystem.”
Moreover, the Board of Directors has authorized an increase of 50,000 million dollars in the program return capital to shareholders. Since August 2012, when the program began, and until March 2016, Apple has returned more than 163,000 million dollars to shareholders, including 117,000 million in repurchases. Nor should we take the hands to the head and throw out the window our iPhones, Apple will remain the company’s success and prestige forever just have to adapt to the times. Apple’s revenue fall